Booklet Venlo City Hall

Assignments students Cradle to Cradle Design Paradigm

This report is written for the master course “Cradle to Cradle Design Paradigm 2”,
a course in the master program Industrial Design Engineering of the University of Twente, Enschede.
The Cradle to Cradle Master specialization is a combined initiative of EPEA/Braungart consult, the University of Twente and endowed by the city of Venlo via the C2C ExpoLAB foundation.

Professors: Dr. Tanja Scheelhaase and Prof.Dr. Michael Braungart 


  • Tanja Scheelhaase
  • Anouk Dantuma
  • Bjorn de Koeijer
  • Chris ten Dam
  • Nina Geurds
  • Tjark van de Merwe 

This booklet was written as part of the master course ‘Cradle to Cradle® design paradigm II’1, as given at the University of Twente by Dr. Tanja Scheelhaase. During this course, the Cradle to Cradle® vision has been explained, whereby the three main principles of the Cradle to Cradle® vision, namely ‘Waste equals food’, ‘Use current solar income’ and ‘Celebrate diversity’ are central subjects. The course teaches students about how Cradle to Cradle® is more than just another holistic approach to the environmental issue; it is a business approach with a whole new mindset to selling and servicing products, one that provides strong financial benefits for every company.

During the course, the new Venlo City Hall2, which is planned to be finished in 2014, is used as an example of good praxis for Cradle to Cradle® design. It was a central focus throughout the entire course. In fact, the assignment, of which the results will be displayed and explained in this booklet, was also related to this Cradle to Cradle® building. Since Venlo as a region embraces Cradle to Cradle® as their flagship3 to attract more new businesses and citizens, the Venlo CityHall is designed according to the Cradle to Cradle® principles as much as possible. During the course, all participating students were asked to design a small element for the Venlo city Hall that would be a real story teller. The goal for these small elements was that they can be used to communicate the Cradle to Cradle® vision to the employees and visitors of the Venlo City Hall, once they are implemented in the Venlo City Hall. Therefore, all small elements were supposed to meet up with one of the four elements that were set for the Venlo City Hall to help in achieving the goal of becoming a Cradle to Cradle® building.

This booklet is meant as a source of inspiration and stimulation for the Venlo City Hall, to continue working on their ultimate goal of becoming a Cradle to Cradle® building. The booklet also serves as a communication tool; since Cradle to Cradle® business cannot be done alone, it is important that the Venlo City Hall introduces their business partners to the Cradle to Cradle® approach. Eventually, when the Venlo region has succeeded in achieving their ultimate goal of attracting more businesses and inhabitants, the booklet can possibly also be used as a tool to communicate to other companies how Cradle to Cradle® could become their story of success. 

Click here for more information about the project Venlo City Hall.

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