Cradle to Cradle for (Bachelor) eduction

In this video Michael Braungart explains more about the concept of Cradle to Cradle®  is and its place within the (higher) education.
The essence of his message is that we should stop teaching sustainability to the younger generations.
Sustainability is about minimizing damage and as he himself says about "guilt management". We need to Cradle to Cradle® design systems that are completely riskless for people and environment and the concept of sustainability hinders this process.

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