Cradle to Cradle Design

University of California Television (UCTV)

Architect William McDonough calls for remaking the way we make things by transforming human industry through ecologically intelligent design. He argues that the current industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.

Series: Voices [11/2009] [Humanities] [Business] [Show ID: 16539]

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