Design in Harmony with Natural Cycles

The Cradle to Cradle Framework

Full Circle - An organization pursuing sustainability as a growth opportunity engenders a focus on enhancing benefits (not only reducing costs) through its decision-making and actions - taking an approach of maximization rather than minimization. The organization can understand the perspective of "people, planet and profits" as expansionist and enabling leadership through the achievement of advanced success metrics. For example, the concept of good design of products and services should move beyond typical measures of quality -cost, performance and aesthetics- to include and apply new objectives, such as ecological intelligence and social responsibility. Change towards sustainability requires a company to reorient its goals, employ innovation and creativity, prevent problems and waste from being created in the first place, utilize more comprehensive metrics, and engage all stakeholders in both the vision and implementation of a positive future.

Explore related items

Based on keywords