This case study details the findings of the analysis of a single Cradle to Cradle Certified product compared to an uncertified equivalent. The document is one of ten examples intended to support the Technical Report which provides more information on the framework developed and a all findings of the pilot study across a range of products and companies. This document introduces the Shaw company narrative and product analysis of the Cradle to Cradle Certified SILVER EcoWorx® carpet tile, compared to a conventional, uncertified carpet tile available before certification. This identifies and describes impact improvements in the fields of business, society and the environment, related to Shaw’s pursuit of Cradle to Cradle Certified product certification.
An overview of the methodology is given on page 14 with a more detailed discussion of the approach available in the supporting Technical Report. The research findings (page 18) review work done by the company to optimize product performance across the five quality categories of material health, material reutuilization, renewable energy and carbon management, water stewardship and social fairness, and its effect on business performance. Through product optimization, Shaw reduced impacts of the carpet tile across material health by removing PVC from the product, increasing recycled content of the product, and reducing the energy impacts by improving efficiency and sourcing of renewable energy. This more sustainable flooring product has been well-received by the market and represents a keen example of business success through sustainable innovation.