Interview with William McDonough | Cradle to Cradle & Fashion For Good

William McDonough visited Amsterdam in March 2017 for the Fashion For Good launch in partnership with McDonough Innovation. 

Guided by the Cradle to Cradle Certified™ Product Standard, Fashion for Good espouses and supports five basic “goods.” Learn more about the Five Goods, first articulated by William McDonough, here:

Video ©2017 Fashion For Good. To learn more about the initiative, visit

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