William McDonough | Copenhagen Fashion Summit '17

William McDonough was a featured speaker at the 2017 Copenhagen Fashion Summit, in a segment titled: “Cradle to Cradle, the Circular Economy and The Five Goods".

McDonough shared insight about Fashion for Good, the newly-launched movement toward positive design for the fashion industry, as well as the first-ever Cradle to Cradle™ Certified GOLD T-shirts recently launched by C&A. The T-shirts provide real examples of the potential for affordable, sustainable fashion garments for the masses.

What McDonough calls ‘The Five Goods’ (Good materials, Good economy, Good energy, Good water, Good lives) is based on Cradle to Cradle® and aims to help companies to focus, funnel and evaluate their efforts along those categories, while enabling the users to innovate and scale their efforts.

The 2017 Summit focused on providing solutions and tangible outcomes under the collaboration of leading voices and innovative minds who shared their view on businesses and new solutions to the pressing challenges facing the fashion industry.

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