Biggest gap in the market for 2014? Sustainable Innovation!

The demand for sustainable innovation in the construction industry has increased dramatically in recent years. In tenders, procurements and programs of requirements, sustainability is increasingly addressed as a condition, in which a Cradle to Cradle approach can be specified. This creates a very interesting business opportunity for companies that are willing and able to distinguish in the field of sustainable innovation.

Read the article of Bas van de Westerlo, specialist advisor built environment and Cradle to Cradle consultant of the C2C ExpoLAB in Venlo.

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