On 19 and 20 November ‘Circular economy, from how to (k)now!’ took place in Antwerp. More than 160 visitors and 30 speakers from different countries were present. The event focused on the results of the transnational cooperation within the C2C BIZZ project. In the past four years, experts all over the North-West of Europe have been creating tools to help entrepreneurs and policymakers to implement the Cradle to Cradle (C2C) principles on business sites. The first day of the event we launched the Guide to Cradle to Cradle® inspired business sites. The Guide explains how you can apply these tools in detail, provides specific documents, databases and worksheets that have been applied to pilot projects.
What are the results of C2C BIZZ?
Inspiration and a path to help to develop a C2C inspired business site in a flexible, economic and effective way by offering:
◆ A comprehensive Guide, which provides systematic and practical guidance on how to implement C2C on business sites. As each site development has its unique framework conditions, the Guide has a flexible structure with modules that can be used independently, according to specific needs.
◆ The Guide comes along with a taylor-made toolbox to get started.
◆ Examples of how it has been done. The implementation of the tools is demonstrated at pilot sites. In addition, reference is made to other best practice cases.
◆ A knowledge network: hosted by the C2C-Centre, www.c2c-centre.com.
Cradle to Cradle is doing good instead of less bad
The first day was concluded by Dr. Michael Braungart, co-founder of Cradle to Cradle. He pointed out the positive impact of C2C and asked to look different at economic investment. For Braungart C2C is mainly about 'doing good instead of less bad'. People always leave a ‘footprint’ but let it be a positive one. Upcycling is a good example: rethinking the way we make things generates products that can be dismantled. The materials, for example precious metals, can be used again in new high value products.
Circular Economy in business models
One of the important topics of the conference was the economic profitability of Cradle to Cradle and Circular Economy. Various speakers pointed out that waste does not exist. Waste is food. The integration of this principle in the business world ensures that the circular economy finds its entry into the business models of many companies. Sometimes it can be simple. More speakers:
- City hall Venlo - Michel Weijers
- Park 20|20 - Owen Zachariasse
- C2C products - Ken Alston MBDC
- Leasing of furniture - Eric Logtens
- Economic tool - Nii Ankrah
More about the C2C BIZZ project
The C2C BIZZ project is supported by European Union and financed by the INTERREG IVB North West Europe programme. INTERREG IVB NWE is a financial instrument of the European Union's Cohesion Policy. It funds projects which support transnational cooperation. The aim is to find innovative ways to make the most of territorial assets and tackle shared problems of Member States, regions and other authorities. Together with 11 partners, representing public bodies, research institutes and private companies from six EU countries, we have been working on the European Interreg IVB project C2C BIZZ. The aim of this project is to apply Cradle to Cradle on business sites. To reach this, we created several pilot sites in different countries and developed tools to facilitate the application of Cradle to Cradle.