Cradle to Cradle at World Economic Forum in Davos

The 44th annual meeting of the World Economic Forum took place in Davos, Switzerland from 22 – 25 January 2014. The key theme for this year was ‘The Reshaping of the World: Consequences for Society, Politics and Business’. More than ever, sustainable development was at the heart of the business debate.

For the first time there was a dedicated programme on advancing Cradle to Cradle design and circular economy strategies for sustainable business growth.

Participating front-runners of Cradle to Cradle and the circular economy included William McDonough and Ellen MacArthur. Also, David Rosenberg, former CEO of The McDonough Group, co-chaired the Young Global Leaders Taskforce on ‘Cradle to Cradle and Evolutionary Business Models’.

The WEF and the Ellen MacArthur Foundation released their latest report ‘Towards the Circular Economy – volume 3’, which analyses the economic benefits for businesses making the shift to a circular economy. It concludes that the circular economy could generate USD 1 trillion annually by 2025.

The report also highlights a new Forum initiative, ‘Project MainStream’, a 24-month project which aims to accelerate cross-sector engagement towards a circular economy. It is estimated that the benefits of Project MainStream could amount to USD 500 million in material cost savings, and create 100,000 new jobs.

To participate in discussions relating to Project MainStream, compare notes and share ideas on getting started, we welcome you to visit www.projectmainstream.org.

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