Frosch, first cleaning product with the Cradle to Cradle® Certified Gold Certificate

For the first time in Europe, a product from the cleaning industry – the Frosch Citrus Shower and Bath Cleaner – has received the ambitious award Cradle to Cradle CertifiedCM Gold. “Our Frosch brand, the eco-pioneer for more than 25 years, is once again recognized as a leader in sustainability,” Reinhard Schneider, CEO of the family-operated Werner & Mertz, said today. “We are very proud of this outstanding result from the demanding Cradle to Cradle CertifiedCM program. The award is an independent institution’s validation of our own exacting demands and quality standards.”

Integrally sustainable is the Werner & Mertz credo,” said CEO Schneider.  He is convinced that a credible eco product like Frosch can come only from a company that consistently pursues sustainability in everything it does. “Consequently, the ecological and sustainable development of a cleaning product like the Frosch Citrus Shower and Bath Cleaner does not end with the elimination of critical ingredients. Werner & Mertz makes sure that the product life cycle is integrated in the material cycles of Nature.”

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