MBDC had an inspiring time at the World Ethical Apparel Roundtable (WEAR) conference in Toronto last week. WEAR, put on by Canada’s only not-for-profit fashion industry organization, Fashion Takes Action, brought together fashion and sustainability leaders as well as journalists and government representatives with the mission of transforming the global apparel and textile industries toward a circular economy. Their three most exciting takeaways were:
- Circular fashion is a growing shared goal for the industry
- Collaborative advantage is winning out over competitive advantage
- Cradle to Cradle Certification™ is clarifying the qualification for the circular economy
The future of the circular economy in the fashion industry was a common thread in conversations throughout the conference. Jay Bolus, MBDC’s President of Certification Services, added to the chorus with his keynote, Cradle to Cradle Design™ for the Circular Economy. C&A, a leading European retailer and MBDC collaborator, was represented by circular economy leader Charline Ducas, who spoke about C&A’s recent achievement of Cradle to Cradle Certified™ GOLD denim jeans. The jeans, which C&A refers to as the “world’s most sustainable” are designed for circularity from the beginning.
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