Paint, Coating & waterborne colorants received Cradle to Cradle Silver Certificate

Press release

MONTVALE, N.J.--(BUSINESS WIRE)--Benjamin Moore, America’s favorite paint, color and coatings brand, has received certification at the Silver level from the Cradle to Cradle Products Innovation Institute for its greenest paint Natura®, professional coating Ultra Spec® 500 and zero-VOC waterborne colorants. Benjamin Moore will showcase these products and more at this week’s Greenbuild International Conference & Expo, the premier industry event for sustainable building.

Benjamin Moore is the first premium paint manufacturer to earn this designation from MBDC, a world-renowned firm founded by architect William McDonough and chemist Dr. Michael Braungart. MBDC originated the Cradle to Cradle® design framework that helps companies go beyond minimizing harm and move towards creating a wholly positive impact on the planet. The Cradle to Cradle Certified designation is given to products that meet stringent requirements across five categories: material health, material reutilization, renewable energy, carbon management, water stewardship and social fairness.

This rigorous and comprehensive environmental certification is Benjamin Moore’s latest step in its long history and commitment to manufacturing sustainable and premium paints and coatings. Since Benjamin Moore has earned the Cradle to Cradle Certified designation at the Silver level for these products, they qualify for credit in the section Materials and Resources Credit, Building Product Disclosure and Optimization – Material Ingredients under Leadership in Energy & Environmental Design, Version 4, better known as LEED v4 (Green Building Program), which encourages the use of materials that have preferable lifecycle impact.

Natura is a premium zero-VOC product with zero emissions that provides both beautiful and durable hiding. Ultra Spec 500 is a professional quality, ultra-durable, zero-VOC formula that carries MPI approval in multiple categories and is optimized to make any commercial interior paint project go smoothly. Benjamin Moore paints are made exclusively with its patented Gennex zero-VOC waterborne colorants that consistently deliver durability in any color.

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About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

About MBDC

MBDC is a firm founded in 1995 by world-renowned architect William McDonough and chemist Dr. Michael Braungart. They are co-authors of Cradle to Cradle: Remaking the Way We Make Things (2002), widely recognized as one of the most consequential ecological manifestos of our time, and The Upcycle: Beyond Sustainability–Designing for Abundance (2013). These books define the Cradle to Cradle principles and illustrate the concepts using the work of MBDC over the past 17 years helping clients go beyond minimizing harm and towards a wholly positive impact on the planet. MBDC originated the Cradle to Cradle® design framework that helps companies go beyond minimizing harm and move towards creating a wholly positive impact on the planet. MBDC leads companies beyond sustainability toward positive growth by integrating the Cradle to Cradle® framework into corporate strategy, communications, operations, supply chains, and product designs. Using the process of inventory, assessment, and optimization, MBDC provides the technical expertise to help companies develop solutions around material health, material reutilization, renewable energy use, water stewardship, and social fairness. We partner with clients throughout various sectors and industries to provide scientific evaluations, spur innovation, and inspire leadership.

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a non-profit organization with a mission to turn the making of things into a positive force for people, the economy and the planet. It administers the Cradle to Cradle CertifiedTM Products Program, a rigorous, third-party process that provides a way forward for hundreds of the world’s leading brands to assess and continuously improve the health, safety, and recyclability of their products. Cradle to Cradle Certified products are eligible for LEED v4 credits. The Institute has 14 accredited assessment bodies around the world that assist companies in readying their products for certification.


Benjamin Moore
Kelly Sinatra, 201-949-6290

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