Source: Sustainable Brands
THE NEW LANGUAGE OF CARBON
A FIRESIDE CHAT WITH WILLIAM MCDONOUGH
Tuesday, February 7, 2017
10:00am-11:00am Pacific Time
Carbon has a bad name. Businesses, institutions and policymakers have struggled to respond to the idea that if we reduce our carbon emissions and shrink our carbon footprint, we can defeat the ‘carbon enemy.’ But carbon is not the enemy we perceive it to be. What if the world’s cities revered and cultivated carbon as an asset in soil, plants and durable earthbound forms, and reduced carbon as a liability in the atmosphere?
In this series of Sustainable Brands “fireside chats” with William McDonough, the visionary architect and designer discusses the pivotal role of Cradle to Cradle thinking in the marketplace, along with case studies, applications, misconceptions and new developments in the field.
Click here to read more.