William McDonough to Keynote SXSW Eco


Source: sxsweco

William McDonough is a design icon. His work developing the cradle to cradle design framework has inspired a generation of architects, designers and businesses to rethink how they operate and what is possible. His message that we can think beyond incremental improvements to remake entire systems is not only inspirational, but practical and actionable today. In this Keynote address, William McDonough will explore how we can treat carbon as an asset from a holistic perspective through creating carbon positive cities.

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