On Monday, November 13, 2017, William McDonough spoke at the 15th annual New York Times International Luxury Conference in Brussels, Belgium. His presentation, titled ‘Towards a New Language of Luxury’, will share the importance of mindful, values-to-value design practices across all generations.
In his discussion, McDonough will revisit his Cradle to Cradle®-based ‘Five Goods’ concept, which urges leaders and companies working in various stages of design to focus, funnel and evaluate their efforts based on five key categories—Good materials, Good economy, Good energy, Good water, and Good lives.
Click here to view this presentation.
Click here to read the press article.