William McDonough at Sustaianble Brands '17 in Detroit

Event

Looking to drive better business results? Sustainable Brands is home to the premier global community of brand leaders who are tapping environmental and social purpose to drive innovation and deliver new business and brand value.

William McDonough will be in the session on May 22 about In Search of More Good: How and Why ‘Getting the Frame Right” is Essential in Design for the Good Life

For over two decades, Sustainable design guru William McDonough has led the charge, together with his colleagues, teams and collaborators in calling for the need and opportunity for us collectively to redesign the way everything in the world is made.  As the Sustainable Brands community sets off on a global intention to take up the challenge collectively to Redefine, Redesign and Deliver a good life that works for all children of all time, Mr. McDonough will provide a powerful challenge to the community to hold one principle sacred in every design brief going forward.  Come here what it is, and why it is key to fully enabling and energizing the pivot we are in the midst of for success.

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