About the project
The Floriade organisation, Twente University and C2C ExpoLAB organised a design competition for the students at the Twente University following the C2C design Paradigm. EPEA, BeBenificial and VKC supported the process with professor Michael Braungart, Tanja Scheelhaase and Sven Stimac personally grading the designs. Sophie van Felius won this competition with a design inspired by a Tulip.
The award Sophie designed refers to the tulip because the Floriade is derived from the word 'flora'. Flora is the goddes of spring, vine tendrils and flowers. The flower industry started blossoming in Holland, after the 'tulip-mania', back in the 17th century.
The Floriade 2012 World Expo in Venlo is inspired by Cradle to Cradle®. For this reason, the Floriade organisation wanted the Floriade-awards to communicate the principles of Cradle to Cradle. Furthermore, they needed a stunning design and there was only a limited available budget.
Defined goals and desired results
The Floriade organisation and C2C ExpoLAB organised a design competition in close partnership with EPEA and the University of Twente.
Students following the C2C Design Paradigm at the University of Twente were asked to design an C2C award for the Floriade.
Michael Braungart, co-founder of Cradle to Cradle ®, and Sven Stimac, project director of the Floriade, personally reviewed the designs and elected the design of Sophie van Felius as the winner of the competition.
Both the design of the award and the selection of the materials that are used, have been optimised from a C2C-perspective.
As the Floriade is a celebration of the horticultural industry, the award refers to the tulip, the flower it all started with. It is made of glass, a technical nutrient, and Accoya® wood, a biological nutrient, to communicate the 2 types of metabolisms that are used in Cradle to Cradle® design.
Defined key materials:
- 73% Accoya-wooden base Accoya wood (C2C-certified-gold) consists of 100% non-toxic timber from sustainable managed forests, modified by acetylation.
- 26% Glass Tulip Uncoloured glass was used to increase recycling potential. 10% recycled glass can be added to the process and a take-back system is in place for recovering the tulips.
- 1% Adhesive A solvent-free, water based adhesive was used for fixating the tulip on the base.
No products used.
No library items used.